News from the digital world

At the end of June, Seznam.cz announced the launch of the New Verification Program, which allows smaller agencies or individuals to demonstrate their professional and transparent approach to managing online marketing campaigns and makes the agency market more transparent for advertisers. Dozens of agencies and freelancers signed up for the program in the first month.…

Facebook remains the most popular social network in the Czech Republic Facebook, YouTube, but also Instagram. These are the top three social media sites in the Czech Republic, according to a recent survey. Their importance for digital marketing is definitely not decreasing. Facebook is one of the best known and most used social networks in…

What is influencer marketing? Who is an influencer, who is an opinion leader and who is a microinfluencer? And how to even get started with this form of product or service promotion? That's the focus of the following paragraphs. You have all the informed consents, you're sending emails, you're writing blog articles, your Facebook and…

"Vertical Video Syndrome". The originally derisive moniker is slowly but surely becoming a trend in modern marketing communications.Videos shot in landscape simply don't cut it anymore. What no one could have imagined just a few years ago, and what many laughed at just a few months ago, is a reality. It is even a trend.…

The second part of our series will focus on creating photos from the perspective of customer needs and eye-tracking. This knowledge will give your visual presentations a whole new dimension. How do you most quickly and effectively engage a visitor to your website or social media profile? With a good photo. To create the kind…

What is display advertising? Why use it at all and how to set it up best? These are the most common questions surrounding this increasingly popular marketing tool. Display advertising (or programmatic display advertising) used to be an underrated marketing tool back in the day. But that has changed, and today you'll find this type…

Video longer than 60 seconds on Instagram? With the social network's new service, you can create vlogs and other compelling video content for your business, too. Instagram launched a new platform at the end of June that lets you share videos up to 60 minutes long on the social network. The service is called IGTV…

End of AdWords. Google has decided to end the successful service after 18 years and replace it with a trio of new services. These should more closely reflect the shape of digital marketing today. As of July 10, Google has ended AdWords after 18 years. Marketers need not panic, however. There will be three successors:…

YouTubers and other creators will be given the opportunity to augment their YouTube revenue with paid memberships or direct sales of merchandise. YouTube, the world's most famous video-sharing site, is changing its advertising terms. The upcoming changes will expand the revenue streams of many content creators on the site. These creators include mainly so-called YouTubers,…

Composition, but also colour or contrast. By applying this and other knowledge appropriately, you can achieve a photograph that immediately grabs the viewer's attention. And that's what web presentation is all about. We'll cover how to do this in the first part of a two-part series. You only have a few hundredths of a second…

Are you annoyed by a particular user's posts but for some reason don't want to remove them from your Instagram account? Thanks to the new Mute feature, you'll still be able to follow them, but you won't be able to see their posts on your wall. On Instagram, you'll now be able to mute profiles…

Do you need affiliate marketing at all? Do you have a suitable e-shop? And would you be willing to continue working with a commission system? These are the three basic questions you should answer before venturing into this rather profitable marketing channel. Affiliate marketing, or affiliate marketing (or commission system), is a channel that every…