News from the digital world

Last time we outlined how to use Instagram Stories to grow your business. So today, we'll follow up and take a look at other important aspects that affect whether this form of promoting your business or e-commerce store will be successful.

The Instagram community is growing like mushrooms after the rain, so it's worth asking an important question again: do you know how a user behaves on Instagram? The days of long scrolling through the feed are long gone. Today, we crave stories. For "reality". And this has resulted in the incredible popularity of Instagram Stories.…

In the last six months, two of the biggest names in PPC have come up with innovations that have made life easier for advertisers, but also brought complications. Which group do you fall into?

In order for potential customers to be able to find you, you need to use the right keywords. If you can identify the right keywords in your industry, then it is very likely to bear fruit in several ways. For example, you will find: what is most searched directly in your industry which phrases are…

Want to run a paid ad on Facebook but not sure what image format to choose? Image size requirements vary from ad placement to ad placement, and it's important to choose the right one so that your ad looks nice and you avoid displaying blurry or otherwise distorted photos.

Do you remember what our lives were like before the advent of Instagram? Let alone remember what our lives were like on social media before Instagram came along with Stories? It might be worth dividing Instagram into the "before Stories" and "after Stories" periods. Back when users of the most influential social network called Facebook…

If you're in the online marketing business, you're sure to keep a close eye on all the news and what's trending. Facebook and the new algorithm, Instagram's IGTV feed, Twitter and its return to a chronological feed - one person doesn't have the chance to cover everything. That's why we've put together a recap of…

One of the things that annoy users incredibly is ads. They prevent people from watching the content they want or have specifically searched for. Hand on heart, this annoyance is hardly surprising - people on YouTube now watch over a billion hours of video every day. Yet they aren't curious about most of them, waiting…

Social networks have become part of our personal and professional lives. They are an ingenious and very cheap way for companies to communicate with their customers, to present their goods, to showcase their company behind the scenes. Businesses are closer to their audience and since social networks also offer the possibility of paid advertising, almost…

Let's not kid ourselves, we all know very well that for most entrepreneurs Christmas is far from being a holiday of peace, but on the contrary it is a very hectic period. The peak of the season may show that you have more competitors than you thought, the cost of advertising is higher, but at…

Google has come up with great news! The new upcoming version of Chrome browser number 71 will actively block all advertising on sites that repeatedly treat users aggressively starting in December. Yes, you read that right, aggressively. This means the types of ads that display misleading app download buttons, contain links that open pop-up windows,…

Facebook has taken action to combat the spread of false information and is trying to deter potential offenders from lying with hefty fines. For the past two years, 27 Facebook partners in 17 countries have been investigating the truthfulness of texts, and now even more have joined in - they are tasked with verifying the…