Images used in the posts channel
- It is ideal to use an image in JPG or PNG format. If you would like to upload a GIF, then you must upload this type of image as a video ad.
- The aspect ratio of images should be 9:16 to 16:9.
- It is recommended that you upload the image at the highest possible resolution as there is no limiting threshold.
- Remember to be sparing with text. Images that are more than 20% text may cause the ad to deliver less.
- The appropriate length for text is 125 characters. If you can’t keep the text to this length, that’s fine, but it may not display in its entirety.
If you use an image with a link, then the rules are as follows:
- The aspect ratio of the image should be 1.91:1 to 1:1.
- The minimum recommended resolution is at least 1080×1080 px.
- Try to keep the title to 25 characters and the link description to 30 characters. You can make the text longer, but there is a risk that it won’t be displayed in full.
Pictures in the right column
Advertisements appearing in the right column on Facebook are designed for computers only. Most often Facebook displays them on the right, but they may appear elsewhere on the page.
- As with images in the posts feed, it is advisable to use an image in JPG or PNG format.
- The aspect ratio of images should be 9:16 to 16:9.
- Again, try to choose the image at the highest resolution possible.
- And even here, you can only use images that have no more than 20% text. More text will cause a rapid decrease in ad delivery.
- Text: 125 characters.
Right column images with link
- Here the aspect ratio is 1.91:1.
- The resolution of the photo used is at least 1200×628 px.
- Title of 25 characters and link description of 30 characters.
Facebook Quick Articles
This format is optimized for mobile and allows advertisers to distribute interactive articles to the Facebook app.
- The image type is again JPG or PNG.
- The aspect ratio of the image is also unchanged: 9:16 to 16:9.
- Also for this ad format, it is recommended to upload the image at maximum resolution and try to limit the amount of text.
Facebook Quick Link Articles
- Images should be cropped to an aspect ratio of 1.91:1.
- Recommended resolution is at least 1200×628 px.
- Title: 25 characters.
- Link description: 30 characters.
Rotating image format in the posts channel
This format will give you enough space to show up to 10 images or videos with custom links in a single ad. You also have much more room for content in this ad, you can focus on different products or shine a spotlight on the details of a particular product.This ad is ideal if you want to tell a story.
- Minimum you must use 2 cards and maximum 10 cards.
- The image format is again JPG or PNG.
- The maximum image file size is 30 MB.
- Recommended resolution is at least 1080×1080 px and 1:1 aspect ratio.
- Text length is recommended at 125 characters.
- The title should be 40 characters and the link description should be 20 characters.
- Images consisting of more than 20% text may be delivered with less.
Rotating image format in the right column
- This ad format is designed for computers only.
- Minimum number of cards is the same as in the previous case, i.e. 2 cards and a maximum of 10 cards.
- The image file must fit in 30 MB and a resolution of 1080×1080 px is recommended.
- Page ratio 1:1 and title 40 characters.
At first glance, you may feel overwhelmed by the information, numbers and all the text length requirements, but trust us, you’ll soon get the hang of it. And if you want to save your capacity for other activities, leave advertising in the hands of our team :-).