News from the digital world

Smartphone users still represent a huge number of potential consumers of your YouTube ads, so it's important to adapt to the market and the behavior of your ad recipients. And that's exactly what you can do when you focus your energy on creating vertical videos, or portrait videos. Why, you ask? Vertical video appears larger…

Although smartphones continue to rock the digital world, the YouTube channel is slowly but surely moving back into living rooms. According to surveys, users spend an average of more than 180 million hours watching YouTube on TV specifically. It makes sense that advertisers need to respond to this trend very quickly and tap into the…

Instagram rules the world of online marketing. We don't doubt it, and we believe you already have a business account. So today we're going to give you some advice on how to add products to your posts and Instastories. At the outset, it's important to mention that in order to tag products in posts and…

Social networks are the perfect and increasingly popular way to promote your business and products. I'm sure you've already encountered the frustration of trying to figure out the right image size. DToday we're going to focus on Facebook. Although Facebook can often handle itself and adjust images to the required size, it's definitely better to…

In part one, we looked at a few guidelines to follow to ensure that Google is kind to you when judging the quality of your site's content. But because there's so much more behind the top search engine rankings, we decided to come up with a complementary second part. Find it too laborious? No one…

Business Manager is a handy marketing tool designed primarily for commercial use of Facebook. That is, you will use it if you want to communicate and promote your business through Facebook and separate this communication from your private profile. Considering setting up Facebook Business Manager but not sure if it's the right product for you?…

Cookies that allow unambiguous recognition of endpoint devices are one of the problematic areas in Internet privacy. Currently, cookies are regulated in the Electronic Communications Act, but their actual use in practice varies widely. We informed you about ePrivacy, or the Electronic Communications Privacy Regulation, in a previous article. Today we will focus specifically on…

Do you know why you should care about the time it takes for a website or a specific page to load? It's easier than you think. Nobody likes to wait, and in the end it doesn't matter if it's the time spent in line at the post office, at the store, or on the web.…

What is behind the magic acronym SEO? SEO comes from the English Search Engine Optimization and is basically a way of creating and modifying websites so that their content and form are suitable for automated processing in search engines. Simply put, it means that the better SEO your website has, the better its position in…

PPCs can be a brilliant tool for attracting new visitors to your website or online store, but they can also drag you down if you don't have your campaigns set up correctly. Don't repeat the mistakes of your predecessors. Fine-tune your PPC campaigns to perfection and get the most out of them. It can be…

Engaging users via email is becoming more and more challenging. Recipients of emails are overwhelmed and reaching them enough to even open the message is becoming a tough nut to crack. The whole situation is further complicated by the advent of regulation in the form of GDPR. How do you target the right group of…

The better part of this year may be behind us, but we believe there are still big things to come in online marketing. The integration of artificial intelligence, new channels for promoting companies, influencing reality - all of this is the music of the very near future. So what trends can you expect in online…