In part one, we looked at a few guidelines to follow to ensure that Google is kind to you when judging the quality of your site’s content. But because there’s so much more behind the top search engine rankings, we decided to come up with a complementary second part. Find it too laborious? No one said winning would be free :-).
So what other factors determine the quality of a website?
Accessibility and usability
Focus on making your website user-friendly. Don’t make it difficult for users to navigate your site. Few people will go to your site to play detective or solve a puzzle. Do the last thing first to make the user feel comfortable on your site.
Grammar
You may be surprised, but there are a large number of nitpickers and so-called grammar Nazis among users who just can’t get past the typos. Even a stylish website with great content can be killed by bad grammar. If you know you’re bad with grammar, it’s definitely worth running something off the budget to someone who can take care of your correction.
Transcribing non-textual content
Remember that any non-textual content should also include a textual alternative. Google downright recommends using the alt attribute for images. For the same reason, transcripts are also used for videos on the web.
Transparency
To help users get to grips with your content, it’s worth playing around with text formatting. Text that contains clear paragraphs with headings, is clearly broken up and easy to read will definitely work better.
Since no one knows the exact algorithm by which Google judges the quality of a page, the whole process is a bit of magic. But since we already have some experience in web development, we’ll be happy to pass it on to you and help you tweak your site so that Google doesn’t roll its eyes :-). Contact our team of specialists and together we will find the best solution for your website.