News from the digital world

We are here to introduce them to you and help you make the most of them for your business. After the Unconference in Brno, news and quick tips on how to effectively use Zboží.cz have arrived. Data analytics helps to influence and optimize performance. That's why we have expanded the detailed statistics, now including conversion…

Video is one of the most attractive media formats for sharing on social media and other online channels. People don't want to read, they want to see audio-visual content! If you can get it right, you can achieve the viral effect, a situation where users themselves avalanche share the video. And it pays off! It's…

Facebook is breaking boundaries again! According to its new mission, instead of bringing people together, it now wants to bring individuals and communities together. Cliche? Marketing and PR or genuine good intention :D? For some, Facebook is a scary big brother, for others a means of easy communication with loved ones or an ingenious marketing…

In an age of social media, commodity search engines and apps for everything we can think of, in an age charged with reviews and recommendations, entrepreneurs are often under pressure, driven by the machinery of numbers of "likes", fans or positive recommendations. Thus, they often slip into the idea of whether or not to fuel…

The internet has become the most powerful communication channel, with the share of online advertising surpassing even TV advertising, and giants Facebook and Google are the top providers of online advertising space. The Journal said that seven Internet platforms - Facebook, Google, Baidu, Microsoft, Yahoo, Verizon and Twitter collectively earned $132.8 billion (£3.1 trillion) from…

Recently, the rules for publishing photographs on the Firmy.cz server were changed. Check if your company's photo is displayed when you search for it and if so, whether it matches the rules and your ideas. A photo can be a stirring argument for a potential customer to click on you. What does the cover photo…

Facebook, with its constant innovation and dynamic changes, has become a very vibrant and effective communication medium. As we expect, this social network ranks as one of the best channels for promoting and selling products and services in 2016. Given the favourable price of Facebook campaigns and the possibility of perfect targeting, we expect further…