News from the digital world

The modernization of an e-shop is sometimes perceived mainly as an adjustment of the appearance, but it often determines whether the website will be sustainable, scalable and ready for new business requirements. For our Ostrava-based client bohacek-kzt.cz, which specializes in keys, locks and safes, it turned out that the key challenge was not only the…

Digital security is an area that requires constant attention to current standards and practices. A significant development in this area is the update to the password management guidelines published by the US National Institute of Standards and Technology (NIST) for 2025. This article focuses on the major changes that NIST is bringing and provides practical…

Businesses today rely more than ever on digital tools to support their business processes, automate administration and contribute to efficiency. However, when deciding on the right IT solution, businesses often face a fundamental choice - invest in bespoke software development or use one of the off-the-shelf solutions available on the market? Both options have their…

On 24 August 2021, Google issued a notice announcing changes to its search algorithm. This created a rather uncomfortable situation for many marketers. The latest update resulted in a change to Title Tags in search results. What can this change mean for you? And what effect will it have on your business?

The end of this year and the beginning of the new year will be marked by big changes for Zásilkova. All e-shops should be on the lookout and prepare themselves, for example, for the fact that they will have to know several above-standard parameters to successfully send their shipment.

ComGate responds to the current situation and simplifies the process of registration and activation of the payment gateway. Now you can do everything from the comfort of your home and office.

A few days ago, Google launched a new form of mobile search. In addition to the design, it also changed the structure of the search results page (SERP) itself. Now, up to four PPCs will pop up at the top of the page and only after that will you see unpaid content.

If you've started setting up or controlling your content network, then you're well on your way to your goal. Today, we're going to follow up on the first part of this article, where we explained what a content network actually is, when it can bring you profit, and how to set up localization and language.

A poorly set up content network for Google Ads will cost you more than you think. Ads will be shown to the wrong people in the wrong place. And you don't want that. Better said, no one wants to work hard to then throw the money they earn out the window. So let's take a…

In the last six months, two of the biggest names in PPC have come up with innovations that have made life easier for advertisers, but also brought complications. Which group do you fall into?

You know Mergado? If you are still one of those who are not actively using it, we will show you what this solution is good for and how it can help your e-shop.

Instagram rules the world of online marketing. We don't doubt it, and we believe you already have a business account. So today we're going to give you some advice on how to add products to your posts and Instastories. At the outset, it's important to mention that in order to tag products in posts and…