News from the digital world

In the first episode dedicated to e-shop owners and the questions that have arisen in relation to the GDPR regulation, we looked at the question marks over how to get emails in competitions, exchanging contacts for an e-book or using a long-purchased database. And as this is just a drop in the ocean of questions,…

Do you use a comparison shopping service but need others to have access to it? Let us show you how. The first step is to log in with your seznam.cz credentials. On the left side of the screen you will find a menu. Click on Settings here. You will see more options from the menu.…

Are you the owner of an e-shop and since the GDPR came into force, have you been wrinkling your forehead because of the unanswered questions that have arisen for you in this context? Let's answer some of the burning questions together.

In part one, we looked at a few guidelines to follow to ensure that Google is kind to you when judging the quality of your site's content. But because there's so much more behind the top search engine rankings, we decided to come up with a complementary second part. Find it too laborious? No one…

Business Manager is a handy marketing tool designed primarily for commercial use of Facebook. That is, you will use it if you want to communicate and promote your business through Facebook and separate this communication from your private profile. Considering setting up Facebook Business Manager but not sure if it's the right product for you?…

Cookies that allow unambiguous recognition of endpoint devices are one of the problematic areas in Internet privacy. Currently, cookies are regulated in the Electronic Communications Act, but their actual use in practice varies widely. We informed you about ePrivacy, or the Electronic Communications Privacy Regulation, in a previous article. Today we will focus specifically on…

Do you know why you should care about the time it takes for a website or a specific page to load? It's easier than you think. Nobody likes to wait, and in the end it doesn't matter if it's the time spent in line at the post office, at the store, or on the web.…

What is behind the magic acronym SEO? SEO comes from the English Search Engine Optimization and is basically a way of creating and modifying websites so that their content and form are suitable for automated processing in search engines. Simply put, it means that the better SEO your website has, the better its position in…

The Czech Republic boasts the highest number of e-shops per capita. This is good news, but also bad news. It means that due to the high competition you will have to work harder. So how to avoid the mistakes that e-shop owners most often make?

PPCs can be a brilliant tool for attracting new visitors to your website or online store, but they can also drag you down if you don't have your campaigns set up correctly. Don't repeat the mistakes of your predecessors. Fine-tune your PPC campaigns to perfection and get the most out of them. It can be…

Engaging users via email is becoming more and more challenging. Recipients of emails are overwhelmed and reaching them enough to even open the message is becoming a tough nut to crack. The whole situation is further complicated by the advent of regulation in the form of GDPR. How do you target the right group of…

The better part of this year may be behind us, but we believe there are still big things to come in online marketing. The integration of artificial intelligence, new channels for promoting companies, influencing reality - all of this is the music of the very near future. So what trends can you expect in online…