The homepage is one big mess
Many e-shop owners make the mistake of trying to get as much information as possible on their homepage at all costs. Not only does the page that the visitor sees right at the very beginning look disorganized, but the overall cluttered look can ruin any first impression. Besides the fact that an unsightly homepage will not impress, it will also most likely take a pretty long time to load. Remember the rule that less is sometimes more. Only the most important information really belongs on the homepage. Don’t waste your chance – this is the page that will make the difference between a customer staying and browsing your products or looking elsewhere.
Insufficient product and category descriptions
Make it a daily mantra that product descriptions must not be slack in any way. The ideal situation is one where you are creative and original and the customer learns about what they are actually buying in a pleasant and readable way. If a customer is hesitant about buying a product, you can convince them with a good description, whereas an inadequate description will probably put them off. If you have reviews or videos on your blog where the product is “tested” directly by users, be sure to link to them. People prefer to buy products they hear reviews on and it will definitely make their decision easier. Another reason why it pays to create quality product and category descriptions is SEO.
Colours and fonts – nothing should be overdone
While it may be good to be original when creating text, this is not the case when choosing colours and fonts. If you don’t have the eye for it, you’d better get advice from an expert. An e-shop should look pleasant, fresh and modern. You need to choose colours that go well together, but you also need to make sure that the text on the background is readable. Everything goes hand in hand. We certainly do not recommend combining too many fonts and changing their sizes excessively.
Learn to sell yourself first
Unless you are selling a product that is truly unique, you probably know what your competition is like. If you want to win and get customers to buy from you, you need to offer something extra. Highlight the advantages of your e-store. Don’t be afraid to praise and tell why the customer should buy from you. Do you excel in customer service? Super fast delivery? 24/7 support? Tell them about it!
Don’t be anonymous
There are over 40,000 e-shops in the Czech Republic. It’s clear that in that number there are some that don’t play fair. So don’t hide. Enter sufficient information about you in the Contacts section. If customers find your e-shop suspicious, they will be reluctant to buy from you.
We love creative work! If you want a beautiful, modern and fast e-shop, contact us. We will create an e-shop for you that is not only stylish, but also reliable and good value for money.