News from the digital world

At the end of June, Seznam.cz announced the launch of the New Verification Program, which allows smaller agencies or individuals to demonstrate their professional and transparent approach to managing online marketing campaigns and makes the agency market more transparent for advertisers. Dozens of agencies and freelancers signed up for the program in the first month.…

Facebook remains the most popular social network in the Czech Republic Facebook, YouTube, but also Instagram. These are the top three social media sites in the Czech Republic, according to a recent survey. Their importance for digital marketing is definitely not decreasing. Facebook is one of the best known and most used social networks in…

What is influencer marketing? Who is an influencer, who is an opinion leader and who is a microinfluencer? And how to even get started with this form of product or service promotion? That's the focus of the following paragraphs. You have all the informed consents, you're sending emails, you're writing blog articles, your Facebook and…

The second part of our series will focus on creating photos from the perspective of customer needs and eye-tracking. This knowledge will give your visual presentations a whole new dimension. How do you most quickly and effectively engage a visitor to your website or social media profile? With a good photo. To create the kind…

Video longer than 60 seconds on Instagram? With the social network's new service, you can create vlogs and other compelling video content for your business, too. Instagram launched a new platform at the end of June that lets you share videos up to 60 minutes long on the social network. The service is called IGTV…

We have launched a light, stylish and clear website focused on home design, furniture, accessories and decoration. It's an e-shop that is full of inspiration for your interior, but you will also find here, for example, garden furniture, etc. Even really demanding customers will find something to choose from.

End of AdWords. Google has decided to end the successful service after 18 years and replace it with a trio of new services. These should more closely reflect the shape of digital marketing today. As of July 10, Google has ended AdWords after 18 years. Marketers need not panic, however. There will be three successors:…

Composition, but also colour or contrast. By applying this and other knowledge appropriately, you can achieve a photograph that immediately grabs the viewer's attention. And that's what web presentation is all about. We'll cover how to do this in the first part of a two-part series. You only have a few hundredths of a second…

The phrase enterprise portals has recently become more and more popular in the field of Internet trading . The following lines summarise what they are, what their advantages are and how exactly these systems can be used for business.

Do you need affiliate marketing at all? Do you have a suitable e-shop? And would you be willing to continue working with a commission system? These are the three basic questions you should answer before venturing into this rather profitable marketing channel. Affiliate marketing, or affiliate marketing (or commission system), is a channel that every…

The use of multiple communication channels at the same time, the advent of visualisation, the importance of personalisation, the involvement of artificial intelligence and the increasing demands on transport. These trends are currently dominating the e-commerce field.

The new data protection regulation will also affect shopping portals Heureka or Zboží.cz. The former is going to make changes especially in the Heureka Basket service, while the latter is going to modify services related to the evaluation of e-shops. If you use the so-called shopping guides like Heureka or Zboží.cz for your business, be…