End of AdWords. Google has decided to end the successful service after 18 years and replace it with a trio of new services. These should more closely reflect the shape of digital marketing today.
As of July 10, Google has ended AdWords after 18 years. Marketers need not panic, however. There will be three successors: Google Ads, Google Marketing Platform and Google Ads Manager.
Google explains the end of the popular and successful service by the changes the digital advertising world has undergone over the years. People today no longer spend their free time sitting in front of a PC for a few hours, but with a mobile phone almost 24 hours a day.
Google Ads
Instead of explaining that online marketing today is not only based on keywords, but that AdWords can also handle content marketing or video, it decided to introduce Google Ads, which builds on the original one.
Google Marketing Platform
The merger of DoubleClick Digital Marketing and Google Analytics 360 tools then created the Google Marketing Platform.This also includes the new Display and Video 360 tools and is primarily used to manage campaigns in larger businesses and marketing agencies.
Google Ad Manager
The latest new service Google Ad Manager was also created by merging two existing services, namely DoubleClick for Publishers and DoubleClick Ad Exchange. It now forms a integrated programmatic platform for publishers and Google partners.
At the same time, all three services are built on machine learning. Google refers to this learning as smart campaigns, and claims that anyone will be able to create and set up a marketing campaign with them.
But not everyone will find the new services easy to navigate. If that’s going to be the case for you, you may want to enlist the help of experts. And you’ll find them here at Railsformers. So don’t hesitate to ask us for help not only with managing your Google Ads campaigns, but also with other online marketing difficulties.