The second part of our series will focus on creating photos from the perspective of customer needs and eye-tracking. This knowledge will give your visual presentations a whole new dimension.
How do you most quickly and effectively engage a visitor to your website or social media profile? With a good photo. To create the kind of photo that keeps visitors on your site, all you need to do is master basic knowledge of composition, color, customer needs, and eye-tracking.
We covered the first two skills in the first part of a two-part series, and today we’ll focus on how to use an image to meet customer needs and eye-tracking.
How to satisfy customer needs?
Customers come to your website because they want to satisfy some of their needs there. And you can also meet that satisfaction with appropriate photography.
For example, people have desires to see beautiful faces or to be entertained. So don’t hesitate to show beauty, youth, attractiveness in your photos. Smiling young people (conveying a positive experience with your product) or children are a draw. Show funny and funny situations, but don’t be afraid to be touching, in short, to convey emotions.
An erotic touch also works, but avoid cheap sexism. Create stories – the “before” and “after” pictures are very effective, piquing the viewer’s interest almost immediately and acting as that proverbial proof instead of promises.
How do you influence where the viewer will look?
The final rule to the journey to good photography is the rule of eye-tracking. What is it? People naturally pay attention to faces. According to one Stanford University study, there is even an area in the brain whose sole job is face recognition.
So put faces in your photos. Avoid being too cluttered, though – the picture should be simple and the person in it ideally one (crowd scenes don’t get as much attention) and at a realistic size (larger-than-life heads tend to be off-putting).
A large part of taking a picture is paying particular attention to the eyes. If the person being photographed looks genuinely into the lens (and thus at the viewer), it will be much easier to attract attention. It also creates a kind of fictional relationship with the potential customer, it builds trust.
This review does not aim to be an exhaustive guide – feel free to look up more tips on how to create eye-catching photographs. Then post your great images on your website. And test their success. We’re not the only ones who are experts at testing. So don’t hesitate to contact us for help building your web presence.