News from the digital world
How AI and infrastructure changes are shaping the digital world in 2026
The IT segment is going through its most dynamic period in the last decade. The massive emergence of artificial intelligence combined with the restructuring of technology giants is fundamentally changing the way investments in digital infrastructure are planned. At Railsformers, we actively integrate these trends into our solutions to ensure stability for our clients even…
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Read the articleStruggling with the size of your Facebook photos? Here’s an overview!
If you use Facebook primarily for marketing purposes, definitely get started. In many cases, you mainly need to use a photo in specific dimensions to present links or Facebook ad campaigns. What should be the ideal size for a Facebook profile photo? Is there any difference between an introduction photo and an event image? We've…
Read the articleGDPR will also affect telemarketing – cold calling will be more difficult
Is telemarketing and calling on any acquired contacts a vital way to build your business? Get smart! New regulations related to data protection will most likely affect telemarketing. Lawyers predict that they will significantly affect calls to so-called cold contacts, i.e. active telemarketing in which strangers are approached with offers. However, GDPR is likely to…
Read the articleFacebook penalises begging for shares and likes
Do you use Facebook for business promotion? Great! It's one of the most effective communication channels, measurable in detail, providing endless possibilities for precise targeting and audience interaction. Be careful though! If you use posts to encourage fans to unnaturally share, like or tag friends in order to increase reach and spread content, you may…
Read the articleGoogle extends the length of snippets
A snippet or short snippet of web text that appears among search engine results, in our case Google, affects the SEO and also affects the click-through rate of that link. Google has now come up with a new feature which is the extension of these short descriptions. We can now commonly see descriptions of around…
Read the articleTake control of customer reviews on Google first!
Reviews and recommendations are important to customers, so don't give your competitors an unnecessary head start and rank first on Google with the best reviews! Like you're used to customer reviews and the customer verified badge on Heureka, you can now launch a similar service on Google. Ratings will then appear in Google Shopping, but…
Read the articleGDPR in e-commerce and e-mail marketing
If some sectors are more affected by GDPR, e-business, online marketing and email marketing in particular are definitely among them, I would like to write that they literally rule the roost. E-shops and online marketing is a huge chunk of work with data, both personal and sensitive data. Czech e-shoppers are going through a difficult…
Read the articleYou don’t have an HTTPS secured site yet?
HTTPS, an acronym that every website and e-shop operator should know. HTTPS stands for Hypertext Transfer Protocol Secure, and unlike regular HTTP (Hypertext Transfer Protocol), it adds encryption to all communications flowing between the web and the Internet. In simple terms, this means, for example, that the data in an order is sent encrypted at…
Read the articleWhen can I not return goods from the e-shop?
How to avoid a situation where customers use the e-shop as a rental shop and return a product they no longer need? There are a few exceptions where you do not have to take the goods back within the statutory 14-day period.
Read the articleA fresh start with fresh new graphics and a powerful website
A few days ago our company Railsformers s.r.o. underwent a successful merger with Zebu webdesign s.r.o. We see this as a symbolic new beginning and a great opportunity to introduce a new, fresh and pleasantly simple graphic design and the associated new website. We decided to redesign the original Railsformers Ltd logo and build on…
Read the articlePresent products creatively!
We live in an electronic age, full of audiovisual stimuli. Present your products in an imaginative and interesting way. It's so simple that even a layman can make a beautiful and engaging video using decent technology, i.e. a quality smartphone. We tried it ourselves and you can see the result in the video. The technique…
Read the articleBasic GDPR terminology: data controller and data protection officer
In the basic terminology section, we would like to briefly, clearly and understandably explain the basic terms of the GDPR The European Data Protection Regulation (GDPR) is a new regulation that will come into force on 25 May 2018. Private companies and public authorities (data controllers) will have to establish the position of data protection…
Read the articleInvitation: How to have an effective e-shop
An effective e-commerce store requires careful planning and a strategy focused on user experience, search engine optimization and quality customer service. Online business brings numerous benefits such as a wider reach and lower operating costs, but it also puts a premium on mastering technical challenges and constantly adapting to changing market trends.
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