Is telemarketing and calling on any acquired contacts a vital way to build your business? Get smart!
Calling existing clients, referrals and content marketing
New regulations related to data protection will most likely affect telemarketing. Lawyers predict that they will significantly affect calls to so-called cold contacts, i.e. active telemarketing in which strangers are approached with offers.
However, GDPR is likely to affect both calls to current clients of firms and referral calls, i.e. calls to people who clients recommend to the firm as other potential suitable clients.
Exactly how the call centres, of which there are dozens across the country, will be able to make the calls remains to be seen. The specific wording of the laws and regulations is not yet known, and the rules will evolve based on individual examples and court precedents.
Meanwhile, phone owners already have options to defend themselves against active telemarketing. That option is to include their contact in a database of numbers whose owners do not wish to be contacted with telephone solicitations.
The solution for companies that have benefited from cold-calling is then to base their marketing on a content marketing model, which, unlike direct marketing, develops activities such that customers come in on their own.
Wondering what content or content marketing is? And how to work with it? Contact us. At Railsformers, we have specialists in this area and can advise you on how to work with your audience so they naturally seek you out on their own.