News from the digital world

The Czech Trade Inspection Authority regularly updates the list of risky e-shops as a warning against unfair business practices. However, as such shops cannot be blocked by law, it is assisted, for example, by internet search engines or anti-virus programs.

Six-second social media ads, or bumper ads, are one of the hottest trends in online marketing. What can such bumper video ads do, how to create them and what to watch out for when using them? We'll answer! The world of the internet is getting faster and faster. And what was fast yesterday has now…

The customer as master, responsive website, use of photos and videos, quality texts and satisfied employees. These are the five principles that everyone who wants to run a successful e-shop should follow this year.

Easier navigation, redesigned layout, improved filters, new metrics and stats tabs. These, in a nutshell, are the changes that the new AdWords Keyword Planner boasts.

Do not underestimate the situation, but at the same time do not be unnecessarily afraid. This is the advice that legal experts give to e-shop operators in a nutshell. For example, they will have until 25 May to amend their terms and conditions or inform customers about the personal data they collect.

Have you already figured out when your Facebook page gets the most fans, so you schedule posts for the most convenient times, but still nothing happens underneath? No thumbs up (like)? No comments? Not a single share? It could be that your post was simply boring. It's impossible to like everyone, but you can still use quite…

This year ACOMWARE conducted a research focused on the balance of trade of domestic e-shops for the sixth time. Its results are very positive - e-commerce is increasingly thriving.

According to eMarketer, Facebook is facing a decline in young users worldwide. You're more interested in Instagram and especially Snapchat. Although Facebook is still dominant among social networks, the situation is particularly worrying for its founder Mark Zuckerberg, given the huge market in North America.

Starting from 1 March, Zboží.cz clients will pay from CZK 0.50 to CZK 2 per click, depending on how much they sell a particular product for on their e-shop. With the new five-scales pricing, the search engine responds mainly to feedback from e-shops with small goods up to CZK 100.

A new section in the Google Display Ads settings will allow users to turn off these ads. Companies using remarketing will have to find other ways to make their campaigns effective. In late January, Google unveiled expanded options for setting the ads shown to users. Users will now be able to choose which ads they…

The list has begun testing keyword searches with several clients with expanded free matching. This will help you cover a wider range of relevant customer queries and get more conversions. In other words, the list will now be smarter when you enter a search query. Thanks to the expanded dictionary, it will recognize words with…

The growing influence of Instagram and its Insta Stories, the importance of entertaining profile content, bots, virtual reality and the empowerment of words. These have all begun to influence the shape of digital marketing in recent months. And in 2018, these trends will gather momentum. The past year has brought some major changes to the…