Easier navigation, redesigned layout, improved filters, new metrics and stats tabs. These, in a nutshell, are the changes that the new AdWords Keyword Planner boasts.
Google AdWords recently unveiled a new keyword planner. For businesses that use the ad service, this is good news, primarily because these are changes for the better. In particular, the new AdWords planner offers easier navigation and a redesigned interface.
The homepage of the planner has already undergone changes. Users now have only two options to choose from – search for new keywords and get metrics and forecasts for keywords.
In addition to a column with overall monthly stats, the new interface offers a mobile search column after entering a keyword, which was previously only selectable via a drop-down menu.
The filters have also been improved. You can now work with keywords in a much more flexible way, for example, you can exclude keywords that you have already added to your account.
There are also two new metrics in the planner – share of impressions in organic search and average organic search position. But to view these metrics, you need to link your AdWords account to your Google Search Console account.
Once you’ve included your selected keywords in the plan, you’ll see the basic stats in a table and graph. Here you can then make changes and monitor forecasts.
The last new feature is tabs with statistics for each keyword, facility and location in the plan overview. Again, you can change and reconfigure each metric.
We’re always monitoring and testing adjustments to Google AdWords, so if you run into any inconsistencies when using this service, please don’t hesitate to contact us. We will be happy to help you.