The list has begun testing keyword searches with several clients with expanded free matching. This will help you cover a wider range of relevant customer queries and get more conversions.
How extended free matching recognises related terms
In other words, the list will now be smarter when you enter a search query. Thanks to the expanded dictionary, it will recognize words with the same and even if they don’t have the exact same word base. This means that if a user enters a query with a particular keyword, the search engine will not only look for other forms as before, but also for related terms.
Example:
Thus, thanks to expanded free matching, your ad, with sophisticatedly entered keywords, will be shown more, to the right audience, increasing click-through rates and related conversions.
You now have the option to use a new type of word match, the so-called free match modifier. If you add a + sign to the beginning of free match keywords, the click will follow the original free match behavior for that word – inflecting, adding/removing diacritics, changing the order, but not replacing it with related words.
Example:
The + tag needs to be added to every word in the keyword.
The algorithm that determines the related links is very sophisticated. It has been debugged through a lot of analysis, research, machine learning, etc. The dictionary will be continuously developed, improved and expanded.
The system is currently being tested and soon Sklik will slowly make it available to a wider range of clients.
Don’t panic if you see a non-relevant query in the keyword search statistics – the system will stop issuing the keyword itself if users don’t click on it.
An important piece of information is that Sklik will not modify advertiser-supplied free match keywords in any way or add a modifier to them before launching RVS. If you want to be in full control of your keywords and don’t care about showing up on related queries, you can mark those words with the + modifier today.
Well, let’s not kid ourselves. It’s challenging. Working with search engines, SEO and PPC requires constant exposure to new developments and keeping up with dynamically evolving industries. If you don’t have what it takes and would rather devote your energy to what you enjoy, your business, trust these concerns to the pros. Whether you need a consultation, advice or want us to take care of your PPC advertising, contact us.