What is influencer marketing? Who is an influencer, who is an opinion leader and who is a microinfluencer? And how to even get started with this form of product or service promotion? That’s the focus of the following paragraphs.
You have all the informed consents, you’re sending emails, you’re writing blog articles, your Facebook and Instagram profiles are filling up regularly, but business is stagnant? There might be another solution for you. It’s called influencer marketing. What is it, and what should you think about before you take on this form of promotion?
What is influencer marketing?
Simply put, it is the promotion of a product or service by a person who has influence. Involving celebrities in your marketing plan is becoming increasingly popular, and you’ll see it in most large companies, as well as many small businesses.
Who is an influencer?
We define an influencer as someone who has influence. In most cases it is celebrities, but influencers are also various bloggers or YouTubers.
Who is an opinion leader?
The individuals who have the most influence, and thus can influence public opinion the most, are called opinion leaders or opinion leaders. A typical example for the Czech Republic is Leoš Mareš.
Who is a microinfluencer?
Sometimes a huge influence is not everything, and so the term microinfluencer has recently come into use in influencer marketing. It is a person who has influence over a smaller part of the population, but usually inspires far more trust.
How do you know influencer marketing in practice?
If, for example, you see a picture of a celebrity holding a product on their Instagram profile, it is most likely that it is influencer marketing. In addition, if the celebrity himself or herself puts a comment under the picture mentioning the brand name of the product photographed, you are sure. Mentioning products or directly using them in youtuber videos works similarly.
How do I get started with influencer marketing?
From the above, it’s clear that influencer marketing in your business can take many forms. If you really want to reach the masses with your product or service, engage an opinion leader. If you want to strengthen your brand’s credibility, influencers or even “just” micro-influencers will suffice. But when choosing, make sure to align the influencer with your company’s philosophy so that the connection is natural and trustworthy. Influencer marketing isn’t always about big names and celebrities, in many cases a properly selected microinfluencer will do more work!
Would you like to get into promoting your products or services through influencer marketing, but aren’t sure how to go about it? Or are you already doing this form of promotion but not satisfied with the results? Contact us. The Railsformers team is ready to discuss everything with you and then give your business a whole new direction.