What do you think of when you say Mergado?
Mergado is a platform that allows you to customize your e-store’s feeds. In practice, this means that you can change the data that flows from your e-shop to Heureka, Zboží.cz and other advertising systems. Advertising on Czech and foreign comparison sites becomes easier thanks to Mergado.
How does Mergado work?
The advantage of this platform is undoubtedly that it works online, so you don’t need to install anything. This is another advantage: you can manage your ads anywhere (internet access is enough) with unlimited users. The changes made in Mergad will allow you to improve your advertisements so that your e-shop sales are higher and higher. In addition to Mergad itself, you can add additional applications that will extend the functionality of this platform with new tools that will help you bring the whole work to perfection.
What can Mergado help you with?
- Optimize your advertising costs – for example, Mergado will make it easier to set your bid price per click based on the price of specific products, help you exclude selected products from paid listings.
- Product Pairing- you can use classic element editing rules to achieve better product pairing results.
- Hide products in bulk – if you have products that are no longer sold or duplicated with zero price, Mergado makes it easy to hide them.
- Simple extension with optional elements – these allow you to display products in the listing on Firmy.cz.
- Remove minor errors – for example, unauthorized characters.
- Making temporary changes to feeds – do you only want to make a change for a certain period? For example, a short-term extension of a title with a promotional benefit (free shipping, gift), a seasonal change to the price offered per click (increase for summer, decrease for winter) – Mergado can handle that too.
Next time we’ll cover how to get started with Mergado and how you can share ´accesses. If anything is unclear or you’d like to save yourself the trouble and leave the setup to us, let us know. We’ll be happy to take care of everything :-).