Locking the general exclusion of advertising from mobile apps
Back in September, Google’s much-discussed news was the removal of the general exclusion of advertising from mobile apps. This made it significantly more difficult to eliminate spending on unnecessary clicks by users playing a game or using a mobile app in transit. What does this mean in practice? Simply put, by making it impossible to remove these apps from the content network, you’ve lost a way not to waste budget on irrelevant audiences.
What to do if you don’t want to remove advertising in all apps, but only in some? At the moment, it’s not possible to exclude specific mobile apps, but via the campaign settings in the content network / location / excluded you can at least exclude them by category. Even so, the result is not 100% and you will have to manually remove some apps that are not affected by the exclusion from within the administration.
Google and the new interface
PPC specialists are divided in opinion into two groups: those who are fans of the new mid-2017 interface, and those who don’t like the changes. Of course, this is purely subjective and everyone may like something different, but since October the new interface has been mandatory for everyone, which was not the case before and only applied to newly created accounts.
Description lines and captions extension
Another change that has happened to paid advertising on Google is the expansion of description lines and captions. The advantage is that more text takes up more space, so these text blocks are very clearly visible. However, PPC specialists are forced to create special ads for Google and separately for List, which is a burden especially in terms of time. And time is one of the most expensive commodities.
Combined advertising from Sklik
Combined advertising replaces text advertising. Sklik will automatically link a prepared text box, illustrations or even a company logo for you so that the ad is tailored to the specific ad space. The goal is to create the most attractive ad format possible to attract the masses and get a higher CTR.
Branding from Seznam available to the general public
It has long been untrue that Branding is mainly for the big players. Sklik has made it available to smaller players in the market as well. For an affordable price, your ad is almost always visible on established servers.
If you want to be a PPC champion and you’re not sure you know how to do it, contact us. We’ll create campaigns that bring you relevant audiences and the profits that come with them.