News from the digital world
GPT-5.3-Codex: the next generation of AI for programming
Today, software development relies heavily on artificial intelligence tools, and the arrival of GPT-5.3-Codex deepens this shift. It is a specialised version of GPT focused on programming and agent-based tasks, combining the capabilities of the previous GPT-5.2-Codex with the expert reasoning of the universal GPT-5.2. What does this model actually do, how is it different…
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Read the articleZboží.cz search engine adjusts minimum click-through price from March
Starting from 1 March, Zboží.cz clients will pay from CZK 0.50 to CZK 2 per click, depending on how much they sell a particular product for on their e-shop. With the new five-scales pricing, the search engine responds mainly to feedback from e-shops with small goods up to CZK 100.
Read the articleFacebook misused personal data in Germany
Even though the GDPR has not yet entered into force, the field of security and the legitimacy of working with personal data is becoming more intense. And existing laws are enough to do it. According to a German court, Facebook violated data protection law. It did not obtain informed consent for the use of some…
Read the articleGoogle will allow users to turn off ads
A new section in the Google Display Ads settings will allow users to turn off these ads. Companies using remarketing will have to find other ways to make their campaigns effective. In late January, Google unveiled expanded options for setting the ads shown to users. Users will now be able to choose which ads they…
Read the articleSklik promises higher conversion with extended free matching
The list has begun testing keyword searches with several clients with expanded free matching. This will help you cover a wider range of relevant customer queries and get more conversions. In other words, the list will now be smarter when you enter a search query. Thanks to the expanded dictionary, it will recognize words with…
Read the article5 trends that will drive the digital world in 2018
The growing influence of Instagram and its Insta Stories, the importance of entertaining profile content, bots, virtual reality and the empowerment of words. These have all begun to influence the shape of digital marketing in recent months. And in 2018, these trends will gather momentum. The past year has brought some major changes to the…
Read the articleStruggling with the size of your Facebook photos? Here’s an overview!
If you use Facebook primarily for marketing purposes, definitely get started. In many cases, you mainly need to use a photo in specific dimensions to present links or Facebook ad campaigns. What should be the ideal size for a Facebook profile photo? Is there any difference between an introduction photo and an event image? We've…
Read the articleGDPR will also affect telemarketing – cold calling will be more difficult
Is telemarketing and calling on any acquired contacts a vital way to build your business? Get smart! New regulations related to data protection will most likely affect telemarketing. Lawyers predict that they will significantly affect calls to so-called cold contacts, i.e. active telemarketing in which strangers are approached with offers. However, GDPR is likely to…
Read the articleFacebook penalises begging for shares and likes
Do you use Facebook for business promotion? Great! It's one of the most effective communication channels, measurable in detail, providing endless possibilities for precise targeting and audience interaction. Be careful though! If you use posts to encourage fans to unnaturally share, like or tag friends in order to increase reach and spread content, you may…
Read the articleGoogle extends the length of snippets
A snippet or short snippet of web text that appears among search engine results, in our case Google, affects the SEO and also affects the click-through rate of that link. Google has now come up with a new feature which is the extension of these short descriptions. We can now commonly see descriptions of around…
Read the articleGDPR in e-commerce and e-mail marketing
If some sectors are more affected by GDPR, e-business, online marketing and email marketing in particular are definitely among them, I would like to write that they literally rule the roost. E-shops and online marketing is a huge chunk of work with data, both personal and sensitive data. Czech e-shoppers are going through a difficult…
Read the articleA fresh start with fresh new graphics and a powerful website
A few days ago our company Railsformers s.r.o. underwent a successful merger with Zebu webdesign s.r.o. We see this as a symbolic new beginning and a great opportunity to introduce a new, fresh and pleasantly simple graphic design and the associated new website. We decided to redesign the original Railsformers Ltd logo and build on…
Read the articlePresent products creatively!
We live in an electronic age, full of audiovisual stimuli. Present your products in an imaginative and interesting way. It's so simple that even a layman can make a beautiful and engaging video using decent technology, i.e. a quality smartphone. We tried it ourselves and you can see the result in the video. The technique…
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