Facebook, with its constant innovation and dynamic changes, has become a very vibrant and effective communication medium. As we expect, this social network ranks as one of the best channels for promoting and selling products and services in 2016. Given the favourable price of Facebook campaigns and the possibility of perfect targeting, we expect further growth in this segment and new promotion opportunities.
Facebook is used by more than 1.7 billion users worldwide and that’s a decent target audience, don’t you think? Facebook marketing makes it easy to find, reach, grab attention and build relationships with potential and existing clients. There’s nothing easier than selecting your people here based on demographics, behaviors, contact information or interests, etc.
Facebook advertising and its effectiveness is easily and accurately measurable. With simple and clear tools, you can instantly see audience reaction and easily calculate whether your investment has paid off.
Despite the initial mistrust, many of our clients are currently profiting from Facebook marketing, which we either taught them or are facilitating for them. A textbook example is Stay Unique, a company that was very resistant to Facebook marketing. But based on our recommendation and conviction, the owner finally decided to give it a chance, learned how to use it on her own through our instruction and training, and achieved a year-over-year increase in e-commerce visits of nearly 300% and an increase in conversions of nearly 900%! See stats below.
We would like to transparently show in this example that the appropriate use of social networks can be a very effective marketing tool. There is no magic involved, we are happy to show you how we do it. We organize training sessions and workshops for our clients, where we simply teach you how to work with social networks and campaigns. If you don’t have the time or inclination to do social media, we’re happy to do it for you. The cost of managing social media and campaigns is not prohibitive and the effectiveness is direct and easy to measure. We’ll provide you with clear numbers instead of inaccurate predictions and estimates.
Facebook messenger has also become an effective communication medium. It offers a quick and easy way to communicate between the customer and the company. More than a billion people use it every month. Users and Facebook pages exchange more than a billion messages a month. A current trend in corporate messengers is the creation of bots that automate responses to frequently asked questions and speed up communication.
Among the latest innovations that Facebook is currently offering its users are improvements to interest management, which is how companies and especially advertisers reach their target audience. The ads a user sees can be influenced by many things, such as Facebook profile information, Facebook activity or interactions with companies, and this information can now be managed and corrected by the user.
Facebook is a sophisticated to ingenious communication tool that, if used consciously, will give you a huge competitive advantage and a relatively inexpensive and highly effective advertising channel. We’ll be happy to teach you how to use Facebook marketing properly, show you the tricks and innovations in this area of online communication, and if you don’t have the time or capacity to devote yourself to Facebook patiently and consistently, we’re here to do it for you.