Facebook is breaking boundaries again! According to its new mission, instead of bringing people together, it now wants to bring individuals and communities together. Cliche? Marketing and PR or genuine good intention :D? For some, Facebook is a scary big brother, for others a means of easy communication with loved ones or an ingenious marketing and business platform. Love it or hate it, it must be acknowledged that it has become a huge driver of events in the civilized world and according to recent reports, roughly a quarter of the world’s population is active here!
What Zuckerberg announced and what Facebook is planning
Mark Zuckerberg announced last week that the magic threshold of 2 billion active, i.e. at least once a month, users has been broken (by comparison, Twitter has 328 million, Snapchat 166 million). 800,000 users “like” it every day. While the number is probably slightly skewed by duplicate accounts, it is still a respectable number. Particularly in marketing communications, this makes it a virtually indispensable and incomparably powerful tool. The possibilities for detailed targeting are endless, giving marketers a wonderful opportunity to communicate quickly and directly with exactly the people they need.
Facebook is a platform that is constantly and very dynamically evolving. It is currently testing the ability to embed up to 100 characters of text or 90 seconds of video in the intro photo on selected pages. In the near future, it also plans to focus on a technology called augmented reality, which it says will allow it to create three-dimensional scenes from a two-dimensional photo. On the marketing front, Facebook is testing the ability to target individual members of specific households in the US market. It uses data that users themselves provide to do this. This is data about who we are in a relationship with, who our relatives are, who and where we report our location and where we connect to the internet from. Yes it knows all about us!
To make matters worse, the operator of Facebook is currently in talks with Hollywood studios to make its own TV series, in which it intends to invest significant funds. The first episodes are expected to hit the airwaves later this summer.
Do you still feel like big brother Facebook is going absolutely bonkers? Don’t underestimate it! Especially in marketing, you can’t do without it and if you have enough relevant information, it will become your great helper and your business can generate a lot of profit thanks to it. We will teach you how to use it and take advantage of its strengths. Arrange a no-obligation consultation with us.