Video is one of the most attractive media formats for sharing on social media and other online channels. People don’t want to read, they want to see audio-visual content! If you can get it right, you can achieve the viral effect, a situation where users themselves avalanche share the video. And it pays off! It’s not complicated! So grab your smartphone, don’t make excuses for the complexity and film something!
Many of our clients often complain that they would like a video to hang on YouTube, social media or directly on their website or e-shop! But it’s complicated, time consuming and expensive! And we say NO! We proved it to you ourselves about 14 days ago on our Facebook profile.
Take it easy! The whole video production, including editing, took us about an hour and we still had a lot of fun. This is a classic example of social media fodder, no cramp, no big formality. Simply a light, funny and non-violent video, with an emphasis on emotion. We want to show our followers the face of Zeb and that behind him are also “just” people who have a sense of humor, emotions and drink coffee from a dirty cup and don’t mind showing it to the world :D. The video had 850 views, several thousand views and many likes in a moment without any further promotion.
If you have an attractive product or service, like cosmetics, toys, books, catering services, fashion services or basically anything that is easy to film, there is nothing easier! And it literally offers itself. Here, more than anywhere else, the rule “simplicity is power” applies. Take a book you’re selling and flip through it under the camera so your customers know what it looks like inside? You wonder what’s in it? Nothing! And that’s what’s brilliant about it! Film Marushka in the warehouse (with her consent of course) as she packs packages for customers by hand! Make it a competition and film the draw. There are many ideas, just look around!
You say you don’t have time? Do a few seconds boomerang video loop. Those are in right now. And the whole production will take you no more than 2 minutes even with social sharing!
Need an idea? Help or advice? Contact us! We’re here to teach you how to make great content that your fans and customers will love and remember you for.