Because competition on Instagram is high, it’s important not to underestimate the importance of choosing the right strategy and being aware of the basic principles that will make your Instagram Stories unique. How to do it?
Who is your target audience?
It’s pointless to spend time coming up with a strategy and ad campaign if you don’t know who you want to reach. Knowing your target audience is essential for success. And if you think that if you know the age, gender or interests of your audience, you’ve won, you’re mistaken. You also need to analyse the results of previous campaigns to see how your audience behaves.
You should focus on the following in particular:
- what ads users are most interested in
- how they respond to each ad
- which ads lead the user to take an action (click, purchase, etc.)
Customized content
Once you’re clear on who your target audience is, it’s a good idea to take their opinions and requirements into account. There’s nothing wrong with actively engaging users and asking them what they actually want. For one thing, you won’t waste time creating content they’re not too interested in, but you’ll also give the user a sense of importance, and everyone likes that.
And those who ask questions often get answers to questions that weren’t even asked. So you might find out:
- which products or services your users prefer
- what colours they like the most or least
- what they would appreciate in your product range
Thanks to Instagram coming up with new interactive tools all the time, you can use my slider for this survey, asking questions for your users to answer or, conversely, giving space for them to ask. The possibilities are many.
Emotion over logic
The statistics clearly show that customers are not driven by logic when shopping, but by emotion. Use this to your advantage! There’s perhaps no more appropriate platform than Instagram where you can take advantage of so-called emotional marketing. This is a type of marketing that focuses on evoking emotions in the people who are exposed to the marketing message.
- Create posts that are emotionally tinged to create a closer relationship with your audience
- Select appropriate images and insert corresponding text
- Content that gets users’ adrenaline pumping or motivates action
- Focus on competitions and interactive content
- Focus on specific geographic areas that the community has a connection to
- Positive colors, images and words have a positive effect on the human brain
So
We’ve got the first important part out of the way and next time we’ll focus on practical tips to spruce up your Instagram Stories And if you want to put the creation of engaging content on your social media in our hands and worry less, we’d be happy to help :-).