News from the digital world

Facebook remains the most popular social network in the Czech Republic Facebook, YouTube, but also Instagram. These are the top three social media sites in the Czech Republic, according to a recent survey. Their importance for digital marketing is definitely not decreasing. Facebook is one of the best known and most used social networks in…

Who's to know. Some argue that encryption is mandatory for businesses to protect personal data, in the other camp you will learn that it is not. So where is the truth? To have or not to have encryption? Although the GDPR General Regulation talks about taking appropriate technical and organisational measures, you won't read anywhere…

With the GDPR coming into force, a wave of emotions, doubts and uncertainty has risen. Questions that are currently being addressed by almost every administrator: are we doing it right? Are we breaking the legislation? And if we are and the supervisory authority finds wrongdoing, how will we deal with any fine? All of the…

Because we like challenges and are not afraid of work, we were very happy to be involved in this project. What is it about? The South Moravian Regional Action Plan Project Web Portal will serve as a place where all information about the Regional Action Plan projects implemented by the South Moravian Region will be…

If you plan to use Instagram for your business and to attract new customers, it's definitely worth setting up a business profile. First, you'll have analytical reports on fans and posts, but you can also promote directly from the app or share posts on other networks. How to do it? Two ways to set up…

Like call centres, your business doesn't need to be significantly hampered by the General Data Protection Regulation when it comes to calls. Just follow a few simple principles. One of the things some users looked forward to as GDPR came into force was the expectation of a significant drop in call centre calls. But even…

What is influencer marketing? Who is an influencer, who is an opinion leader and who is a microinfluencer? And how to even get started with this form of product or service promotion? That's the focus of the following paragraphs. You have all the informed consents, you're sending emails, you're writing blog articles, your Facebook and…

Cabinets labeled only with a sign, art pictures without captions, websites without photo galleries. These and other myths began to spread through schools before the General Data Protection Regulation came into force. What is the truth in them? Some schools started to deal with many situations in the wake of GDPR coming into force that…

"Vertical Video Syndrome". The originally derisive moniker is slowly but surely becoming a trend in modern marketing communications.Videos shot in landscape simply don't cut it anymore. What no one could have imagined just a few years ago, and what many laughed at just a few months ago, is a reality. It is even a trend.…

The second part of our series will focus on creating photos from the perspective of customer needs and eye-tracking. This knowledge will give your visual presentations a whole new dimension. How do you most quickly and effectively engage a visitor to your website or social media profile? With a good photo. To create the kind…

The situation that preceded the entry into force of the General Data Protection Regulation was and still is being abused by fraudsters. All you have to do is follow the rules of safe online behaviour. You may still remember the period that preceded the GDPR coming into force. Your email inbox was overflowing with messages…

Who is obliged to keep records of activities? What records must be kept and what should such a record document look like? If you are also asking yourself these questions, the following paragraphs may help you. The General Data Protection Regulation introduces, amongst other things, a obligation for employers to keep records of the personal…