What other trends will dominate online marketing this year?

The better part of this year may be behind us, but we believe there are still big things to come in online marketing. The integration of artificial intelligence, new channels for promoting companies, influencing reality - all of this is the music of the very near future. So what trends can you expect in online marketing?

A virtual butler for every home

Voice-only search, ordering products or voice control of the home has become increasingly common lately. Want to make getting up more pleasant? Then have Google send you a joke every morning. You can even report personal information to your assistant about who you live with, when your birthday is, or what your favorite color is. Unlike your partner, he or she will listen to this information and (most likely) actually remember it. You can choose from a fairly wide range of options:Amazon's Alexa, Google Home, Apple's Siri, Microsoft's Cortana or Samsung's Bixby. It's probably time to start accepting AI as a natural part of life and the customer experience.

Everyday reality shared through Insta Stories

Instagram is undoubtedly gaining more and more popularity among social media users, and it's basically no surprise. A big part of this is certainly due to the continuous improvement of shooting options, face filters, the ability to create text, polls or other tweaks. Logically, it is to be expected that as Instagram grows in popularity, companies will begin to invest more money and time into organic stories and paid advertising placed in stories.

The hot topic: micro-influencers

As companies begin to realize that the classic influencer who has hundreds of thousands of subscribers is becoming less credible, it is far more profitable for them to bet on smaller influencers with up to 10,000 followers. While their reach may not be as massive, this tactic will bring far more to companies in the long run.

Blogging has gone bye-bye. Vivat life vlog!

America's YouTube was dominated by a wave of vloggers last year, and we dare say the Paul brothers certainly had their share of it, who, among other things, drew attention to themselves with a video showing a man hanging in a Japanese suicide forest. Classic YouTubers and celebrities alike are taking to vlogging their lives.And we believe that this year will soon be dominated by life vlogs.

We have experts on the Railsformers team who are up-to-date with the latest online marketing trends and are willing to customize your website as well. So don't hesitate to contact us, we will be happy to help you too.