SEO
SEO (Search Engine Optimization) is the process of optimizing websites and e-shops to make them more visible in search results on search engines such as Google or Seznam.cz. The goal of SEO is to improve your website's position in search results for specific keywords and phrases that are relevant to your content. By using this service, you will achieve an increase in organic traffic, which can lead to more leads and better conversions.
You don't pay anything for visits from search engines - so it is one of the most important channels for bringing users to your site or for increasing conversions on your e-shop. However, if you want quality results in the long term, you need to take into account regular checks and adjustments in your SEO settings.
Proper SEO can also be a long-term and expensive process if you haven't addressed it in the past, or if you've addressed its quality minimally. To ensure you have as much information as possible and can work on adjustments efficiently, you will receive a comprehensive remediation solution from us after analyzing the current state of the site.
We use the following tools to create SEO audits:
- Website Auditor - Detailed site analysis
- SpyGlass - Backlink Analysis
- Rank Tracker - Competitor and keyword analysis
Why deal with SEO?
Increased visibility and traffic
Increased visibility through quality SEO means better rankings in search results. This leads to more traffic, expanded brand awareness, and higher conversions and profits. SEO helps you reach a relevant target audience and gain organic traffic.
Long-term results
Proper SEO setup brings long-term results in search positions and page views. It is therefore not a tool for short-term goals such as advertising campaigns.
Competitive advantage
In addition to the other benefits, with quality SEO you also build an advantage over your competitors and strengthen your position in the market.
Better user experience
Other positive effects of SEO include a better user experience - quality content, responsive design, page load speed and easy navigation are important for a positive perception of the site by visitors themselves.
Higher conversions
Whether conversions involve buying products, filling out a form or watching a video, SEO helps bring in relevant customers who are more likely to convert. This will increase conversion rates and site effectiveness.
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