News on social media. Have you seen them all?
Facebook and Instagram are ever-evolving social networks that regularly go through a variety of testing new options for their clients. There have been a lot of them in the past few months, so we've put together a summary of what's been happening in the world of these social networks!
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Instagram news
Double feed in stories being tested
Instagram wants to make it as easy as possible for its users to access information in as little time as possible. It is for this reason that it decided to test the functioning of the so-called double feed. As the name suggests, it should be a double line feed and if it proves to be successful, it will be a clear proof for IG that sometimes more really is more.
Advertise on Instagram even without a Facebook account
Are you a marketer or business who would like to promote your product on Instagram, but is prevented from doing so by the fact that you don't have a Facebook account? From now on, that won't be a problem anymore! Another new feature from Instagram allows you to promote your services/products without having to register on FB.
Advertising on IGTV
The latest news on Instagram concerns the IGTV platform. That's because ads will soon be coming to video. Instagram will then share the revenue from them together with the video creators.
The ability to tag products in the text of a post
Another sales tool that Instagram is experimenting with may be another significant new feature for entrepreneurs. This one focuses on the ability to click through to a product directly from the description of a post. Such a shift could have a really big impact on Instagram, propelling it into the field of major e-commerce platforms.
Facebook newsMarketplace for Business
Until recently, Marketplace was only available to regular users. But that's no longer the case! Today, Facebook is making it available to businesses who will be able to offer their goods and services there.
Live With announces its comeback
Do you still remember the ability to broadcast live via Facebook with an invited guest? Thanks to the quarantine, the popularity of live streaming has made a comeback, and with it, the Live With tool that was removed late last year.
Email marketing on Facebook
The Page Manager app will get a new way to reach your customers to boost your sales. Soon, businesses will be able to send simple marketing messages that arrive in users' inboxes.
Statistics for comments
Comments play a significant role in the reach area, and Facebook has decided to respond to this. From now on, Facebook will also add statistics to every post to show how comments have influenced it.
Switching Messenger accounts
The latest news concerns a number of new features in Messenger. From now on, you will be able to easily switch between personal and business accounts. This feature should carry over to Instagram and Face ID as well.