How to prepare engaging content for social media?

Be fun. Educate. Let us take a peek under the hood. Sell. These are four variations of social media content that will keep your fan base on their toes and your profile from falling into boring grey. How do you do them?

Social media is still one of the most important marketing tools. Yet it has long been not true that it is enough to fill them with "just something." How to engage your fans on Facebook, Instagram, Twitter or other media is summarized in the following lines.

Before you start

Before you set out to come up with the best social media content, there are a few initial steps and tasks you shouldn't overlook:

1. Set goals: Do you want to increase your fan base? Collect "likes" and comments? To sell a product? Or to get the most shares? Every post should have a reason for being.

2. Define your target audience: What interests you, doesn't necessarily interest your fans. Think about who are the people who visit your profile and who are your (potential) customers or clients.

3. Defining your target audience will help you determine which social networks you need to be active on and which ones you don't need to use at all. Being everywhere because it's in is not true.

How to prepare good content for social networks

Once you have completed these tasks, you can get down to creating your own content. Don't be afraid to take inspiration from your competitors. Monitor it and see what posts its fans take to. But be original - a repeated joke stops being a joke.

In general, then, the following four types of content are most effective:

1. Funny: Funny, light-hearted, but perhaps even emotional posts are among the most effective, especially in terms of potential virality. We gave you tips on how not to be boring on social media in this article. 

2. Educational: Information from the world of your business, news, tips and tricks or other advice. By passing on content that will enrich your clients, you build credibility and strengthen your position as an expert in the marketplace.

3. Behind the scenes.

4. Sales: From a business perspective, these posts are the most important to you. Presenting the product with a direct link to the website, where people can buy it, is half the battle if done well. Still, those posts should be significantly fewer than those in the previous three categories. Visitors to your profile should never get the feeling that someone is always pushing something on them.

Whether you're already an active user of one of the many social networks, or you're just considering this promotion option, you may reach a stage where you're not sure what to do. We have social media specialists at Railsformers and they are ready to help you. Don't hesitate to contact them.