How to make successful Instagram Stories - Part 2
Last time we outlined how to use Instagram Stories to grow your business. So today, we'll follow up and take a look at other important aspects that affect whether this form of promoting your business or e-commerce store will be successful.
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Have you mastered the basic setup and description of a company profile?
The moment your Instagram Stories catch the eye of a new user, they're likely to look at your profile and browse your account's bio. It definitely pays to have a clear explanation of what you do in your profile description and have the description complete. You can enhance your company's presentation by adding your favorite Stories to the selection.
Choose the right influencers
The modern trend is to collaborate with successful influencers who can help make your brand more visible and encourage users to buy your products.Before collaborating, consider which personality is a good fit for the collaboration and whether it will really resonate with the audience you want to target.Spreading your content is now easier thanks to Instagram's introduction of the option to share posts to Stories.
Work with Shoutouts
A shoutout is a mention (@) that links from one Instagram profile to another. So if you post a photo or video in Stories, you can include a mention with a link to another profile. And if your customers, partners or influencers do the same, you'll get more interactions and followers.
Become a storyteller
While you can only embed a maximum of 15 seconds of video in Stories, it certainly doesn't hurt. By editing a long video appropriately, you have the ability to create engaging sequences that tell a story in bite-sized chunks and spark curiosity and desire in the user to see how the entire narrative will continue. There are a number of apps that can help you edit longer videos into 15-second spots.
Advertising. Advertising. And advertising again.
Because of the competition you'll have on Instagram, you can't do without advertising. So try to keep your ad posts relevant, reasonably long, fast-paced and don't be afraid to show specific products. And remember, mobile optimization is really necessary when it comes to Instagram.
If you've managed to build a successful business Instagram profile, don't slack off and keep working on new strategies. And of course, we're still here for you, and our team will be happy to help you manage and reach target audiences that can increase engagement and provide new inspiration.