Google is likely to favour AMP
It's common knowledge that Google likes your site or e-shop to be fast and favours such sites over slower competitors. AMP (Accelerated Mobile Pages) is a revolution in mobile search. There is speculation about the possibility that Google will favor AMP pages either now or certainly in the future.
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The speed of mobile devices and especially mobile connectivity is still limiting. AMP technology enables very fast loading of searched information on mobile devices (sometimes it takes longer to load here) and therefore pages marked in SERP (Search engine result page) with the abbreviation AMP are guaranteed to load quickly.With AMP technology, websites are said to load up to 4 times faster on average and have 10 times less data consumption. The user is then assured that when he clicks on the page marked as such, it will load very quickly on a mobile device, or at least faster than the non-AMP version. It is quite likely that the pages with AMP tagging will have a higher click rate and more visitors will come here. This is likely to be true the moment users get used to and recognize the benefits of AMP sites.
Implement the AMP version of your site now and you will be ahead of the competition. The potential for this technology is strong and will continue to grow. At Railsformers, we have experience with AMP and can help you find ways to make your websites and e-stores faster. Our site is already AMP, how is yours doing?