Google is changing the game. Rewrites headlines in search results
On 24 August 2021, Google issued a notice announcing changes to its search algorithm. This created a rather uncomfortable situation for many marketers. The latest update resulted in a change to Title Tags in search results. What can this change mean for you? And what effect will it have on your business?
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Until recently, people creating content on the internet had absolute control over how headlines would appear in Google's search engine. They had a certain character limit, which, if exceeded, was displayed with three dots. However, Google's latest update came with the fact that it will handle itself when a substandard headline is not appropriate.
Title TagsThe title of a page is one of the most important factors in page ranking. It is displayed in the open browser tab and in the search engine results. As a result, it can influence the click-through rate, or CTR, in a rather fundamental way.
Why pay attention to the headline:
- It can increase website traffic
- Helps to understand the purpose of a website, blog, etc.
- The better the headline performs, the better the chance of ranking higher in search
Reason for algorithm change
The new system generates Title Tags based on what the page contains. Its strengths also include fast adaptation, which means that if you make changes, the robots will reindex the page.
Main reasons why the algorithm is changing:
- Page owners were inserting a nonsensical KW file in the headline
- In some cases it was not filled in at all
- On all pages of the site, the Title Tags were the same
- They had too many characters
What will replace your existing title tag?
- H1 or H2 headings
- Anchor text links
- Google algorithm to select the most appropriate text for the headline
To create or not to create custom headlines
Google has confirmed that website owners should continue to create Title Tags. After all, 87% of title tags are filled out correctly these days. In fact, if you follow the instructions for a proper Title, you can avoid being overwritten.
It is also important to note that author titles will always have a better click-through rate than those chosen by an algorithm.
How do I know which subtitles the algorithm has replaced?
The fastest way to find sites that Google's algorithm has interfered with is via Googlesite:(domain name).com. In this link, Google will show you all the pages that the domain has indexed and you can conveniently browse the titles and descriptions.