Get with the times and take advantage of YouTube's new vertical video ad format

Smartphone users still represent a huge number of potential consumers of your YouTube ads, so it's important to adapt to the market and the behavior of your ad recipients. And that's exactly what you can do when you focus your energy on creating vertical videos, or portrait videos.

Why, you ask? Vertical video appears larger on a mobile device than its widescreen brother. So it will cover 75% of the mobile screen, and if the user zooms the video to full screen, then this video will cover the entire 100% of the space if the user is holding the mobile in a classic portrait orientation. And let's face it, it's simply more comfortable.

How to do it?

Creating a vertical video ad is easy and you can do it in three simple steps.

• Prepare your video with these aspect ratios: 2:3, 1:1, or 9:16 (recommended).After you post your video, YouTube will determine the best way to display your content based on whether the video is vertical, square, or horizontal.
• Upload your vertical video to YouTube and make a note of the video's URL. The YouTube video player will automatically adjust the video dimensions for that player, even if your video is square, vertical or horizontal.
• When creating a TrueView video ad or uploading a video to a UAC campaign, use the URL of a vertical video you've already created.

Vertical video ads are the perfect opportunity for you to communicate with your customers in a way that is most relevant to them and suits their habits. NIf you're struggling with creating aerial videos, don't hesitate to contact us. We keep an eye on trends in the online world and can help you.