News from the digital world – page 15
New rules for secure passwords (in 2025) according to NIST
Digital security is an area that requires constant attention to current standards and practices. A significant development in this area is the update to the password management guidelines published by the US National Institute of Standards and Technology (NIST) for 2025. This article focuses on the major changes that NIST is bringing and provides practical…
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Read the articleHow to make successful Instagram Stories – Part 1
The Instagram community is growing like mushrooms after the rain, so it's worth asking an important question again: do you know how a user behaves on Instagram? The days of long scrolling through the feed are long gone. Today, we crave stories. For "reality". And this has resulted in the incredible popularity of Instagram Stories.…
Read the articleNews from Google Ads and Sklik. Who will win with you?
In the last six months, two of the biggest names in PPC have come up with innovations that have made life easier for advertisers, but also brought complications. Which group do you fall into?
Read the articleRailsformers helps save lives
At Railsformers, we not only like to help our clients, but we also enthusiastically embark on actions that we believe are meaningful. And this is one of them. Sponsor gift: an AED for volunteer firefighters in Žulová On Saturday, January 12, 2019, we officially handed over to the director of SDH Zulova Mr. David Winkler…
Read the articleApple Pay will be available to Czech users in February
Do you know Apple Pay? This popular mobile payment method and digital wallet service will be available to users in the Czech Republic starting next month.
Read the articleWhat does your phone do while you sleep?
Let's take a look at what happens to mobile phones the moment you put them down and go to sleep. The average user might not even think about what's going on in the background.
Read the articleAttention! Microsoft ends support for Windows 7
It's all over the place. It's all over the news. Some people are scared, some people have it figured out. Where do you stand? Will the end of Windows 7 support affect you?
Read the articleWhy is keyword analysis so important?
In order for potential customers to be able to find you, you need to use the right keywords. If you can identify the right keywords in your industry, then it is very likely to bear fruit in several ways. For example, you will find: what is most searched directly in your industry which phrases are…
Read the articleDo you know the best image sizes for your Facebook ads?
Want to run a paid ad on Facebook but not sure what image format to choose? Image size requirements vary from ad placement to ad placement, and it's important to choose the right one so that your ad looks nice and you avoid displaying blurry or otherwise distorted photos.
Read the articleInstagram Stories. Stories that help make your business more visible too.
Do you remember what our lives were like before the advent of Instagram? Let alone remember what our lives were like on social media before Instagram came along with Stories? It might be worth dividing Instagram into the "before Stories" and "after Stories" periods. Back when users of the most influential social network called Facebook…
Read the articleThe balance of 2018 – what social networks gave us and where they flooded us
If you're in the online marketing business, you're sure to keep a close eye on all the news and what's trending. Facebook and the new algorithm, Instagram's IGTV feed, Twitter and its return to a chronological feed - one person doesn't have the chance to cover everything. That's why we've put together a recap of…
Read the articleBumper ads – get attention in 6 seconds
One of the things that annoy users incredibly is ads. They prevent people from watching the content they want or have specifically searched for. Hand on heart, this annoyance is hardly surprising - people on YouTube now watch over a billion hours of video every day. Yet they aren't curious about most of them, waiting…
Read the articleWhich social networks are suitable for your business?
Social networks have become part of our personal and professional lives. They are an ingenious and very cheap way for companies to communicate with their customers, to present their goods, to showcase their company behind the scenes. Businesses are closer to their audience and since social networks also offer the possibility of paid advertising, almost…
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