5+1 principles for a successful e-shop in 2018

The world of the internet is changing at almost cosmic speed. If you run an e-shop, you know that what was true yesterday may not be true tomorrow. If you want to keep up the pace and be successful, you need to monitor the changes and follow the current trends. What will be in this year? The following paragraphs will answer that for you.

1. Customer First
After all, the saying "Our customer - our master" has never gone out of fashion. Follow feedback on social media, respond in a factual manner, even to negative comments.

2. Responsive website as a foundation
Track whether your customers are shopping more often on computers or smartphones. A responsive website, i.e. one that can be seamlessly viewed on mobiles, is one of the absolute foundations of a successful e-shop today. After all, phone purchases account for more than half of sales for some e-shops.

3. Photos and videos as a must
Don't be afraid to invest in a professional web presence.Photos, animations, GIFs and videos are now standard parts of every website, as we described in our article on current trends in web design. Use them both in your e-shop and on your social media profiles.

4. Good copywriting as a hidden power
. Having well-written, uncluttered and grammatically correct web copy and product descriptions is something that a lot of digital entrepreneurs don't consider. Yet, it is quality copywriting that forms the core component of content marketing.If you have engaging copy on your e-commerce site that also meets the requirements of search engines, you're almost a winner.

5. Quality staff as the soul of the e-shop
Happy customers on the one hand, happy employees on the other. Remember, they are the ones who make the shopping process run smoothly. Don't be afraid to bring in temporary help during busy shopping periods such as Christmas.

+1 Mobile Apps
Make it easy for your customers to shop, stay in touch and personalise your offer with a mobile app. Software that they download to their mobile device, giving you endless ways to engage with them and meet their customer needs. A mobile app is a must!

We've been following e-commerce trends at Railsformers for a long time and have people on our team who specialize in each of the principles mentioned above. So if you decide to take your e-shop to the next level, don't hesitate to contact us, we'd be happy to help.