News from the digital world

Mobile applications, a unique opportunity to make your services more attractive and interactive. It will allow your clients or potential clients to use your services online and make them significantly more comfortable. We have now launched one such app for the Priessnitz Spa Jeseník.

Individual ministries in the Czech Republic have started to help institutions with the application of the new GDPR directives. On the websites of some of them you can already find so-called methodological aids, which show how to implement the rules in practice by examples. With the new European Union Data Protection Regulation (GDPR) coming into…

The list has begun testing keyword searches with several clients with expanded free matching. This will help you cover a wider range of relevant customer queries and get more conversions. In other words, the list will now be smarter when you enter a search query. Thanks to the expanded dictionary, it will recognize words with…

The European Digital Single Market Commission came out with two major reports last week. It published guidance to help ensure the smooth and effective application of the new data protection rules across the Union from 25 May. And it has also launched a brand new online tool that is a clear aid to navigate the…

The growing influence of Instagram and its Insta Stories, the importance of entertaining profile content, bots, virtual reality and the empowerment of words. These have all begun to influence the shape of digital marketing in recent months. And in 2018, these trends will gather momentum. The past year has brought some major changes to the…

If you use Facebook primarily for marketing purposes, definitely get started. In many cases, you mainly need to use a photo in specific dimensions to present links or Facebook ad campaigns. What should be the ideal size for a Facebook profile photo? Is there any difference between an introduction photo and an event image? We've…

We have arrived. Finally, the WP29 opinion on workplace data processing is published. It contains essential information for all employers. The document contains essential information and news that all employers should study. First and foremost, the document compares the changes that will occur with the GDPR in force compared to the original requirements under Directive…

The Ministry of the Interior is to hurry up with the preparation of a draft law on the new European Union regulation on the protection of personal data. Prime Minister Andrej Babiš has postponed the original March deadline to mid-February. The interior ministry is to submit a follow-up bill to the GDPR to the government…

Is telemarketing and calling on any acquired contacts a vital way to build your business? Get smart! New regulations related to data protection will most likely affect telemarketing. Lawyers predict that they will significantly affect calls to so-called cold contacts, i.e. active telemarketing in which strangers are approached with offers. However, GDPR is likely to…

In mid-December, Google made a major update to its search algorithm. With the Hanukkah holiday then underway, it was given the name Maccabees and significantly affected the search process. The update improves the relevance of results, changes the ranking of individual links and the evaluation of overall content. Thus, it improves the position of relevant…

The GDPR protects and defines the rights that the data subject (citizen) has. What are these rights? There are a number of them. Let's take a closer look at them. Right of access Gives EU citizens the opportunity to check the lawfulness of the processing of their data. It is an almost absolute right, except…

The area that will be hit hard by the regulation is online marketing. This is where we work with huge amounts of personal data, which we use primarily for commercial purposes. Here are some examples of where the big changes will take place. Don't panic, if you prepare in time, you will be fine. GDPR,…