Mobile first programme
Not too long ago, information flew around the internet world that all websites in the world will be crawled by a mobile indexing robot, not a desktop one, from March 2020. This decision will have an overall negative impact on all websites that do not have a mobile form will be penalized by Google.
Mobile version gives websites an advantage to Google PageRank, which largely affects marketing strategy.Google pagerank
Google uses PageRank as part of an algorithm that evaluates the quality of a website. While this metric is not available to the public today, that doesn’t change the fact that it is still used by Google. Several criteria (content quality, page authority, keywords, backlinks, traffic, and search demand) were included in the PageRank calculation.
Why pagerank is important
- Internal page rank,
- Part of keyword search ranking height,
- Influence on generating SEO optimization.
Solution: responsive website
The age of smartphones, iPhones and tablets is still on the rise. Today, more than ever, people are searching for information from mobile devices (shopping, filling out forms, having fun, etc.). Google is responding to this global trend by making “surfing the web” as enjoyable as possible for its users.
The best solution is to have a so-called flexible website that adapts to the size of the computer screen, tablet and mobile. It’s very easy to tell if your website is responsive or not. Just reduce the width of the window and see the page change as it narrows, adjusting as it goes. You can’t switch between versions, they appear automatically according to the width of the browser window.
Benefits of Responsive Web
- Carrying less data,
- Potentially better optimization in terms of interface and usability,
- Automatic updates to new devices,
- Better in terms of SEO marketing,
- Faster page loading,
- More intuitive for the user.
With us you won’t get lost in google
Having a responsive website is a (non)mandatory standard nowadays, which is not only beneficial for you from a marketing point of view, but also necessary if you don’t want to be penalized by Google for not respecting its rules in the course of the year.
At Railsformers we respond effectively to changes in IT, which is why customers have been leaving with a fully featured, responsive, website for many years now.
Want to have your website flexible and properly set up for seamless SEO marketing? Let us know and we’ll be happy to advise you.