Opens in a new tab
All articles
16. 8. 2018
2 min read

Even the world’s leading companies haven’t got GDPR sorted yet

According to a European consumer protection organisation, even giants like Google, Facebook and Amazon are still not fully GDPR compliant.

Ambiguous privacy policies at the internet giants

Remember how your forehead was furrowed not long ago at the thought of the day when the new privacy principles in the form of GDPR would come into force? According to a European consumer protection organization, even giants like Google, Facebook and Amazon are still not fully GDPR compliant.

An analysis of the privacy policies of the largest internet companies has shown that they use ambiguous wording that does not provide users with sufficient information to be sure what they are actually consenting to.

Europe’s consumer protection organisation is taking great initiative and hopes to work with the Istituto Universitario Europeo, an international Italian university, to create an artificial intelligence model that will be trained to automatically scan the privacy policies of internet companies and directly flag arrangements that may be in breach of the GDPR.

And while we’re on the subject of global giants, did you know that Facebook and Google have come under fire from critics for allegedly forcing their users to literally agree to new terms of service? Basically, the idea was that a Facebook user who didn’t check off consent would no longer be able to use the account. The account would remain blocked and could either be deleted or they could give in and click the consent button after all.

Obviously, it would be foolish to rejoice in someone else’s misfortune. That wasn’t even the point of this article. Rather, our point was to point out that even the world’s leading companies are not infallible. But don’t take their example :-).If you want advice and to be fully GDPR compliant, contact us. We have experts on our team who will suggest the best solution for you.

Have a project?
Get in touch and we'll discuss how we can help.
Contact us
More articles
4 Nov 2026

How to Label AI Content on Social Media Under the AI Act

Artificial intelligence is being used in marketing more and more often. Companies use it to create images, videos, advertising visuals, voiceovers, product demos and even entire campaigns. This raises an important question: when do you need to disclose that content was created or edited using AI? The European AI Act introduces transparency rules aimed at…
Read the article
16 Oct 2026

Grants of up to CZK 2.5 million for cybersecurity: turn your idea into a practical solution

Cybersecurity is no longer just a matter of firewalls and antivirus software. Growing regulatory requirements, customer pressure and increasingly frequent attacks are forcing companies to approach security systematically, from risk management and supply chain protection to incident preparedness. A new grant opportunity is now available. The National Cyber and Information Security Agency (NÚKIB) has announced…
Read the article
12 Oct 2026

Seznam Event Measurement (SEM) on Wontilles. Accurate Measurement Without Worries

Digital marketing is undergoing a major transformation. Stricter personal data protection, the gradual end of third-party cookies, and the growing popularity of script-blocking tools are creating a new challenge for e-shop operators. Without reliable data on user behavior, effectively managing performance campaigns is practically impossible. That is why the Sklik advertising system is introducing a…
Read the article