News from the digital world
New features in the CHMI Weather app: new meteogram, more accurate precipitation forecast and better user experience
The mobile application Weather ČHMÚ, which we developed for the Czech Hydrometeorological Institute, continues to evolve and expand. We are responding to user feedback, updating data sources and improving clarity and usability. In the new version we bring a number of useful innovations that will increase both the information value of the application and the…
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Read the articleApple Pay will be available to Czech users in February
Do you know Apple Pay? This popular mobile payment method and digital wallet service will be available to users in the Czech Republic starting next month.
Read the articleWhat does your phone do while you sleep?
Let's take a look at what happens to mobile phones the moment you put them down and go to sleep. The average user might not even think about what's going on in the background.
Read the articleAttention! Microsoft ends support for Windows 7
It's all over the place. It's all over the news. Some people are scared, some people have it figured out. Where do you stand? Will the end of Windows 7 support affect you?
Read the articleWhy is keyword analysis so important?
In order for potential customers to be able to find you, you need to use the right keywords. If you can identify the right keywords in your industry, then it is very likely to bear fruit in several ways. For example, you will find: what is most searched directly in your industry which phrases are…
Read the articleDo you know the best image sizes for your Facebook ads?
Want to run a paid ad on Facebook but not sure what image format to choose? Image size requirements vary from ad placement to ad placement, and it's important to choose the right one so that your ad looks nice and you avoid displaying blurry or otherwise distorted photos.
Read the articleInstagram Stories. Stories that help make your business more visible too.
Do you remember what our lives were like before the advent of Instagram? Let alone remember what our lives were like on social media before Instagram came along with Stories? It might be worth dividing Instagram into the "before Stories" and "after Stories" periods. Back when users of the most influential social network called Facebook…
Read the articleThe balance of 2018 – what social networks gave us and where they flooded us
If you're in the online marketing business, you're sure to keep a close eye on all the news and what's trending. Facebook and the new algorithm, Instagram's IGTV feed, Twitter and its return to a chronological feed - one person doesn't have the chance to cover everything. That's why we've put together a recap of…
Read the articleBumper ads – get attention in 6 seconds
One of the things that annoy users incredibly is ads. They prevent people from watching the content they want or have specifically searched for. Hand on heart, this annoyance is hardly surprising - people on YouTube now watch over a billion hours of video every day. Yet they aren't curious about most of them, waiting…
Read the articleWhich social networks are suitable for your business?
Social networks have become part of our personal and professional lives. They are an ingenious and very cheap way for companies to communicate with their customers, to present their goods, to showcase their company behind the scenes. Businesses are closer to their audience and since social networks also offer the possibility of paid advertising, almost…
Read the articleThe new Denza website is up!
We have created another new website denza.cz. Although it is a very minimalistic site in its own way and focused primarily on performance, sales and conversion, we tried to give it a soul, exactly according to the philosophy that Denza espouses. And we believe that like Denisa and Zdeňka, who are the heart of the…
Read the articleMake the most of Christmas without losing your reputation
Let's not kid ourselves, we all know very well that for most entrepreneurs Christmas is far from being a holiday of peace, but on the contrary it is a very hectic period. The peak of the season may show that you have more competitors than you thought, the cost of advertising is higher, but at…
Read the articleNew version of Chrome cracks down on ad aggressors
Google has come up with great news! The new upcoming version of Chrome browser number 71 will actively block all advertising on sites that repeatedly treat users aggressively starting in December. Yes, you read that right, aggressively. This means the types of ads that display misleading app download buttons, contain links that open pop-up windows,…
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