A few days ago our company Railsformers s.r.o. underwent a successful merger with Zebu webdesign s.r.o. We see this as a symbolic new beginning and a great opportunity to introduce a new, fresh and pleasantly simple graphic design and the associated new website.
Visual identity: a hexagon and a space shuttle
We decided to redesign the original Railsformers Ltd logo and build on it to create the company’s corporate design. The look and feel is now very light, simple yet dynamic. The dominant element of the logo and the visual in general is a stylized hexagon, symbolizing the six areas in which we now operate. These are web presence, e-commerce, marketing, custom web applications, network management and GDPR and mobile applications. Each of the areas has been assigned a refined hexagon symbol again displayed on the website, in different colour schemes.
The graphics are lightened and imaginatively complemented by the shuttle symbol, which symbolises our new launch, but also the challenge of getting your business off the ground.
The website is not only built on new visuals and menu extensions, it is designed according to the latest trends, it is perfectly responsive and maximally optimized in terms of all Google’s recommendations regarding speed and responsiveness. We subjected it to Google PageSpeed Insights, where it turned out excellent. It scored 98 out of 100 for mobile view and 95 out of 100 for desktop view. Feel free to test your website or e-shop. The vast majority of our competitors and large Czech companies did significantly worse than us. Google says our site uses most of the recommended practices and should make a good impression on users.
We further tested the site using Google testmysite, where the load time came out as excellent, resulting in a very low rate of users viewing the page. Compared to our competitors, we are doing great.
Do you want your websites and eshops to be excellent too? Do you need help with the visual and performance side of things? Contact us. Our mare doesn’t go barefoot anymore!