Facebook has taken action to combat the spread of false information and is trying to deter potential offenders from lying with hefty fines.
For the past two years, 27 Facebook partners in 17 countries have been investigating the truthfulness of texts, and now even more have joined in – they are tasked with verifying the factual accuracy of photos shared by users.
What does this mean and how can you avoid being penalised
?
At the forefront of the checking mechanism is artificial intelligence, which is used to initially identify potentially misleading content in images using various clues such as user feedback, text versus messages, etc. Photos that show certain signs of misinformation are then sent for peer review.
And because these are staff who have been professionally trained, they have no problem tracking back images and analyzing image metadata to determine when and where the photo or video was taken.
So be careful what content you create and most importantly don’t lie. If you don’t want to spend hours creating quality and verified content, there’s nothing easier than using a third party service. At Railsformers, we have specialists who can create effective social media content, quality blog articles and overall copywriting and PR copy.