News from the digital world – page 30

In mid-December, Google made a major update to its search algorithm. With the Hanukkah holiday then underway, it was given the name Maccabees and significantly affected the search process. The Maccabees update and its impact on affiliate sites The update improves the relevance of results, changes the ranking of individual links and the evaluation of…

The GDPR protects and defines the rights that the data subject (citizen) has. What are these rights? There are a number of them. Let's take a closer look at them. Right of access Gives EU citizens the opportunity to check the lawfulness of the processing of their data. It is an almost absolute right, except…

The area that will be hit hard by the regulation is online marketing. This is where we work with huge amounts of personal data, which we use primarily for commercial purposes. Here are some examples of where the big changes will take place. Don't panic, if you prepare in time, you will be fine. GDPR,…

Do you use Facebook for business promotion? Great! It's one of the most effective communication channels, measurable in detail, providing endless possibilities for precise targeting and audience interaction. Engagement bait and why Facebook penalises it Be careful though! If you use posts to encourage fans to unnaturally share, like or tag friends in order to…

Personal privacy security gamble or natural reality? For the fifth time, teamID has analysed leaked password databases and compiled a ranking of the most used passwords of 2017. What the 2017 analysis of leaked passwords revealed The results may be a bit of a surprise, but if you think about it more, they're not that…

The Office for Personal Data Protection has issued a draft and is currently awaiting comments and suggestions from the professional public. Read on to find out how complicated it could be to obtain a data protection certificate or accreditation for certification. And speak up if you have constructive comments. Comments until 20 January 2018 and…

A snippet or short snippet of web text that appears among search engine results, in our case Google, affects the SEO and also affects the click-through rate of that link. Descriptions of around 320 characters and meta descriptions Google has now come up with a new feature which is the extension of these short descriptions.…

Because there are many questions about the data protection certificate, the Data Protection Authority has issued a set of FAQs on the subject. We will try to quote the document for you in an easy to understand form. What is a data protection certificate/certification? It is a document that is issued by a certification body…

Our Slovak neighbours have already published a draft law on the protection of personal data. It is more than likely that the Slovak proposal will be very similar to the Czech one. The 2017 Slovak draft law as a guide for the Czech law The year 2017 is coming to an end and unlike us,…

Mobile apps are a necessity for modern, progressive businesses. You give your customers a tool that makes it easier for them to buy your products or use your services. A tool that brings you closer to your clients, builds your brand and image, and serves as a unique communication bridge based on personalized and localized…

The GDPR regulation, which will come into force on 25 May 2018, is very strict and threatens astronomical penalties. There are at least two approaches to dealing with it. Either be a responsible data controller or choose a risk-based approach

Reviews and recommendations are important to customers, so don't give your competitors an unnecessary head start and rank first on Google with the best reviews! Google reviews modelled on Heureka: how it works Like you're used to customer reviews and the customer verified badge on Heureka, you can now launch a similar service on Google.…