News from the digital world
Railsformers in 2024: A year of innovation, growth and new challenges
If we were to sum up 2024 in one word, it would be "transformation". Moving to a new location, expanding our service portfolio, technological innovation and a stronger market position - all of this has become a reality. It has been a year full of changes that have moved us forward and enabled us to…
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Read the articleDo you have a secure site?
If you don't, Chrome will start alerting users to you and their traffic will likely drop. Until now, Google Chrome notifies sites and e-stores secured with HTTPS with a green lock symbol. Since HTTPS is now almost standard, Chrome will begin to warn more prominently about any unsecured apps. Don't waste your time and give…
Read the articleHow to face a fine for data loss? Just one thing
It imposes heavy fines for the loss of an unsecured disk containing sensitive data. Yet so little is enough to prevent risks. Recently released statistics from Kingston showed that of all flash drives sold across all brands, only 0.29 percent are variants with so-called hardware encryption. Yet, since the General Data Protection Regulation came into…
Read the articleSome companies are cancelling loyalty programs due to GDPR
The end of discount cards? In the wake of GDPR, many retailers have been forced to ask customers for consent to process personal data again. And some have ended their loyalty programmes altogether as a result. Everyone has at least one customer card in their wallet these days. However, it is possible that since 25…
Read the articleE-commerce trends for 2018
The use of multiple communication channels at the same time, the advent of visualisation, the importance of personalisation, the involvement of artificial intelligence and the increasing demands on transport. These trends are currently dominating the e-commerce field.
Read the articleGDPR is here! Are you ready?
If your answer to the question in the headline is no, and you're having a heart attack, we have some advice: Don't panic. There are plenty of companies in the Czech Republic that haven't had time to prepare for the GDPR coming into force. But don't underestimate the situation. This Friday, the General Data Protection…
Read the articleThe OIA has issued information on cookies
On the basis of numerous questions from the public, the OOOO makes recommendations for public discussion on how to approach cookies. The purpose of the document is to recall the basic, general and specific rules for dealing with cookies. To explain the relationship between data protection legislation, sectoral regulation and specific regulations, while recalling the…
Read the articleIQRF Summit 2018 focused on the Internet of Things
Summit for developers, manufacturers, system integrators and anyone interested in IQRF wireless technology and the ecosystem around it. The Internet of Things (IoT) is a major phenomenon of the last two years and sooner or later everyone will encounter it. Since the topic is of interest to us at Railsformers, we attended the IQRF Summit…
Read the article5 questions and answers on the topic Trustee or DPO
Have you got your commissioner yet? Do you have to have one? How to choose one? What will it do and how can you control it? There is still a lot of confusion around the "new" feature brought by GDPR. I'm sure the date of 25 May has long been highlighted in your calendar. That's…
Read the article3 + 1 advice on how to write product descriptions on e-shop
The right product description for an e-commerce store makes up at least half of a successful store. It should ideally have a consistent format, simple and clear layout, contain keywords and a call to action. And it should not be devoid of photos.
Read the articleHeureka and Zboží.cz vs. GDPR: What will change?
The new data protection regulation will also affect shopping portals Heureka or Zboží.cz. The former is going to make changes especially in the Heureka Basket service, while the latter is going to modify services related to the evaluation of e-shops. If you use the so-called shopping guides like Heureka or Zboží.cz for your business, be…
Read the articleArtificial intelligence in the form of Google Assistant is getting better
Google Assistant is the next generation of voice assistant, it can be considered the biggest and most advanced competitor to Apple Sira and in many ways surpasses it. It takes artificial intelligence capabilities to the next level. Google has recently introduced many innovations and new features. It adds 6 new voices and tries to make…
Read the articleWe’re going to the finals! Make sure you’re ready!
GDPR will come into force on 25 May 2018 and the obligations you need to have sorted are many. However, there are three that we are currently able to help you with immediately! And they are ones you can't do without! The changes primarily affect your websites and e-shops. 1) Edit your consent to cookies…
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