Have you already figured out when your Facebook page gets the most fans, so you schedule posts for the most convenient times, but still nothing happens underneath? No thumbs up (like)? No comments? Not a single share? It could be that your post was simply boring.
It’s impossible to like everyone, but you can still use quite simple tricks to increase the so-called reach (fan interaction, i.e. the aforementioned thumbs, comments or shares). Which ones work best? We’ve compiled them in the following paragraphs.
1. Photos
Few people read posts without a picture. Facebook also makes them marginal on every fan’s wall. To increase your reach, include an illustrative, preferably selfie, with your text. What was, is and will be appreciated are so-called selfies or self-portraits, photos of, for example, your employees or your work environment. This lets your fans know that there are live people in your company, and your thumbs are crossed. And if you combine a picture of your business with a current trend or hit (like a popular song or blockbuster movie), you’ve got a winner.
2. Videos
Videos carry even more weight when calculating what fans will see on their wall. They are often triggered automatically, so a person scrolling through the wall will be captivated at first glance. If you make an engaging video, the views and shares will increase.
3. Polls
With polls, you not only engage your fans, but you also get their opinion. While Facebook allows you to create a separate poll, you’ll do better if you create one using an image collage and let fans debate the options in the comments.
4. Quotes
A famous line from a great thinker that resonates with your company’s philosophy, or a quote of your own placed in a nice photo will get likes and shares.
5. Links
Facebook doesn’t like a link to your own page. In fact, it entices visitors to the social network to go away. And when they go away, they won’t see more content and more ads. Still, you can encourage such posts too. If you write a new blog post, be sure to link to it on Facebook. But don’t forget to include a photo so the post catches the reader’s eye.
6. Games and contests
Even the greatest manager will awaken a curious and competitive little child from time to time. If you create a Facebook post with some sort of guessing game (like which product is missing from the picture or which path through the maze leads to the goal) or contest (and it doesn’t even have to be for prizes, people play for fun sometimes), you can earn yourself both an increase in comments and shares.
In all of this, it’s important to give each post only one goal. Before you create it, think about what kind of fan interaction you want to achieve with the post. Are thumbs enough? Or do you want to spark a discussion in the comments? Should fans spread the post virally, thus gaining more fans? The right goal, combined with the right content, is half the battle. The other half is your fans.
We have several years of experience in social media content management, so if you encounter any snags when creating your posts, don’t hesitate to contact us for advice.