According to the colour symbolism, this dynamic shade combines the constancy of blue and the excitement of red. It is the warmest and happiest of all blues. It is a response to the pandemic and is meant to guide us through a world in which many new things await us.
Colours have a great effect on the psyche. Both blue and purple are cool colours and improve the ability to concentrate and encourage relaxation. Blue is the color of peace and harmony, while purple is a symbol of meditation and spirituality. And thanks to the contribution of red, it can strengthen passion and zest for life.
Very Peri in home design
Blue-purple is ideal for the office or study corner due to its properties. It will also do its job in the bathroom, where it will help you relax and unwind. Due to its calming effects, it is also suitable for the bedroom, where it should make it easier to fall asleep.
Because cool shades feel cooler, they are only suitable for south- or west-facing rooms. As it is a relatively dark colour, choose it for only one wall, a larger piece of furniture or smaller details. It will look best in combination with white, cream, champagne or gold.
Very Peri in fashion
Every year, an avalanche erupts around the colour of the year announced by the New York Institute. Although the institute, which responds to the mood of society, doesn’t always hit the fashion mark, it has now done so. Shades close to Vera Peri were seen on the streets of Paris and Copenhagen during the autumn fashion weeks. Lighter purple, then, is one of the colours that defines the current season.
Very Peri in graphics
Four different colour palettes have been prepared for designers with Very Peri, showing the versatility of the colour of the year.
- Wellspring – this palette highlights Very Peri’s compatibility with a harmonious blend of natural hues.
- The Star of the Show – this palette of classics and neutrals most reflects Very Peri’s dynamic presence and its message of timelessness.
- Amusements – the whimsical color story of this palette is enhanced by the joyful attitude of Vera Peri’s shimmering blue hue.
- Balancing Act – A sense of vibrancy and visual vibrancy is imparted by Very Peri in this complementary palette that presents a natural balance of warm and cool tones.
So what does Very Peri represent?
- opens up a new vision of how we rewrite our lives
- puts the future in a different light
- encourages creativity and ingenuity
- opens the mind and revives the creative spirit
- presents bold curiosity and carefree confidence
- gratitude for what we have
- the prospect of what is yet to come
Unlike Ultra Violet, the colour of 2018, Very Peri is less aggressive, conveys a much friendlier emotion and is the warmest of all the fashion shades due to its red base.
Remember that last year, the Pantone Institute named two shades as the colour of the year – deep yellow and grey. In 2021, these were meant to symbolise the union of light and shadow and, figuratively, mutual consideration.
We are living in transformational times. PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist and the transition we are going through.